Keys to Successful Blogging- Part Two

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blogworldBlogging is a wonderful way to reach a wider audience. Individuals and companies create blogs to convey their message and create a platform in which to showcase their products, thoughts, or ideas. There are potentially millions of readers available for the successful blogger who knows how to be creative and is willing to work hard. Here are a few tips to creating a successful blog.

4. Post Interesting Content– This seems obvious but a perusal of a number of different blogs would demonstrate the need to improve content. One of the blogger’s goals should be to increase the size of their audience. This is only going to happen if they are putting up posts that people are actually reading. If the writer feels that they need to improve the quality of their content, they should examine and study a number of successful bloggers and see what they are doing. Too often, new writers want to reinvent the wheel. Instead, they would be better served by learning from someone who is already on the road to where they want to go. A great example of an interesting blog is Jill Sweetman’s. She writes on a variety of topics from sexual or drug addictions to dealing with marital problems to raising children.

5. Proofread Your Posts– Typos will occasionally slip through. If someone wants to be taken seriously as a writer, though, typos need to be minimized. Misspelled words, improper punctuation, and bad formatting will distract from the message that someone is trying to present. With all the Spell Check and Grammar Check programs available, there really is no excuse for excessive typos.

6. Use Social Media to Promote Your Blog– The most successful bloggers understand the importance of using Twitter, Facebook, Google+, LinkedIn, and other platforms to promote their writings. One excellent resource for the blogger to learn how to effectively use social media is Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook. By linking their blog to these platforms, every new post will be seen by the writer’s followers and friends.

Writers write. Making sure they are being read is important. Blogging is a wonderful way for a writer to hone their craft and consistently communicate with their audience. By following these simple tips, the writer will be well on their way to creating a successful blog.

What steps can you take to improve your blog?

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